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Your Small Business Customer Service Plan - Part 4:

 Handling the Angry Client

Here are the final steps in handling an angry client.

  • Always thank the person for bringing their concerns to your attention. Actually, it is an opportunity for you to help someone solve a problem.

    Some people never complain. If there is a problem, they simply vow never to buy anything from you again and proceed to inform anyone who will listen of (in their opinion) your lousy service or product. At least this person is giving you a chance to make good.

  • Always acknowledge their emotions by saying something like, "I know you are upset right now. It is so frustrating when things like this happen." If you are speaking on the telephone it is amazing how this can calm someone down. Only do this after you have let them rant and rave and get it off their chest. Remember, first acknowledge the feelings before saying anything else.

  • Ask the person what they think should be done. Ask this even if you already have a policy in place for their problem. Most of the time they will not have a clear idea of what exactly it is they want you to do. This is when you can tell them what you are willing to do to fix the problem.

  • By this time things should be calming down. The angry client may be feeling a bit embarrassed at having gotten so angry at you once it sinks in that you are really trying to help. Continue to explain how the problem will be resolved. Often, at this stage, the problem is already resolved.

  • Take the opportunity to turn this unpleasant experience into a plus for your business. At the end of this discussion, thank the person again and ask if they would like to be a member of your "customer service focus group."

  • What's that? It is a very good way to turn a miserable grump of a complainer into an ambassador for your business.

    Read Part 1 | Part 2 | Part 3 | Back to Article Index